Marketing is memory creation. Its sole purpose is to get people to remember, whether that’s through a compelling picture/video or a coupon. The more emotional marketing is, the better it sticks.
Social media is powerful form of marketing because customers spread the word for you. It’s bottom up instead of top-down. Friends buy products because of other friends.
Marketing starts with a good product though. The iPhone speaks for itself. So does good food. People still go to restaurants even if the service sucks.
But marketing lies too. We’ve all been duped into buying an inferior or having a shitty experience despite what we were sold.
Marketers are liars. Marketers are storytellers. But sometimes marketers believe in what they say. And that honesty turns customers into tribes.
Good product, good marketing, and a dedicated fan base. Now you just can’t mess it up.