I didnât go to business school, in fact the only marketing education I got came via my own research into the four Pâs which I can never seem to recall.
But Iâm pretty sure the best marketing education comes from real practice.
Create a product and try to sell it. Â Along the way, youâll figure what works and what doesnât and where to focus most of your attention.
The first step is to have good content. Â If you donât have good content, your marketing is a non-starter.
Once you have good content, then comes the real challange, i.e. converting people into buyers.
Friends and family are easy to convince because they want to support you. Â They are your first customers, use them.
But if youâre trying to hit mainstream, youâll need a wiser marketing strategy. Â Aim for your niche, online and off.
For me, Iâve been trying to get people to donate to my Music 4 Japan album. Â Iâve done the online work via twitter, facebook, blogs, and forums. Â Iâve done the physical stuff, flyers and word of mouth. Â Iâve tried to hit niches in those areas, hitting up music sites and putting flyers in music-related places and local charity benefits.
Upshot: Â minimal sales impact.
Sales and marketing are hard work. Â Thatâs what it comes down to.
But when you get that first hit, itâs must easier to convince buyers the next time around.
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