I use a trick with co-workers when we’re trying to decide where to eat for lunch and no one has any ideas. I recommend McDonald’s.
I call it the McDonald’s Theory: people are inspired to come up with good ideas to ward off bad ones.
Deduction is a pathway to decision-making.
In order to define what you want, it helps to know what you really dislike first. Acknowledging the antithesis is a smart way to jumpstart creative thinking around practicable alternatives.
Decide, then deduce; even when you need reassurance.