Social Media Tech


Photo by Sharon McCutcheon

Digital technology liberates the wannabe.

Cheap tools (iPhones and apps) combined with distribution platforms (Youtube, Instagram, Twitter) make stardom feasible.

Making and marketing are easier today.  But it’s harder than ever to stand out because the democratization of tools fuels the chaos of self-served noise.

But everyone’s sharing the same type of content. Our art may get noticed but it appears the same to the user: the same filters, the same crops, the same copy, the same production quality.  

Only 20% of the millions of contributors actually shine.  The rest is just noise.

“Everybody wants to be naked and famous.” –


If fame is your incentive to create, you’re doing it wrong.  Over-promotion is easy to catch.  It also weakens your art.  No one wants to buy your images on Instacanvas.

All this chicanery from phony artists makes it annoyingly difficult for real artists to market themselves.

If you’re going to participate in the chaos of self-promotion, do it for fun, not profit.

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By Wells Baum

Wells Baum is a daily blogger who writes about Life & Arts. He's also the author of and four books.