Culture Life & Philosophy Productivity & Work Psychology Social Media

Measuring our social media clout

Tv on the head

It doesn’t matter whether the engagement comes from bots or real people: Followers inflate our ego. Likes boost our self-esteem.

Social influence is a game of numbers. The more followers and interactions we get, the more credible we appear. Popularity promises self-worth.

But fighting for fame provokes a “potent cocktail of comparison for anxious people,” writes Laura Turner in The Atlantic.

“Twitter is a megaphone for achievements and a magnifying glass for insecurities, and when you start comparing your insecurities with another person’s achievements, it’s a recipe for anxiety.”

The entire social networking system is a jealousy-ridden machine where the most-followed have more say, despite the trifling nature of their content.

Online clout is the thief of joy

Yet, while we continually compare ourselves to other people, social media compels us to try harder. With the right attitude, social networking can force us to pick up our game so that we can show the world what matters in our work.

As much as the internet flattens the playing field and caters to niches, it also serves as a barometer for judging the seriousness of our work. The social web is not all “artifice and spin.”

Some people still want to make a difference. And connecting with other like-minded folks online can bring their dreams one step closer to reality.

There are many people who use their own media platforms to be the different one; to make a difference. Social media, despite its emphasis on self-importance and vanity, can deliver our craft to those that support our dreams.

Interconnected, we are always one step closer to reality. Even the notion of fulfillment strengthens our creative powers.

art via giphy
Share on:

By Wells Baum

Wells Baum is a daily blogger who writes about Life & Arts. He's also the author of and four books.