Meanwhile, Snapchat is trying to build a media company, snagging report Peter Hamby from CNN to build its own editorial stories.
The mobile video storytelling wars are here but the platforms differ in their utility. Snapchat is best used to curate events. Snapchat provides a window into Instagram’s edited life, which you can only see if shared to Stories or via direct message. Instead of one to a few, Periscope and Meerkat are one to many. They are public live streams that should last longer than 10 seconds if you want people to tune in and participate in your experience.
Using one network over the other ultimately depends on how you want to convey your story. But there’s no doubt that Snapchat is no longer the only viable mobile broadcasting tool. Twitter has finally found a way to offer its users a useful, sticky experience, in addition to than Vine. And Meerkat, while having a catchy name and great logo, will struggle to find a home.