We are distractible, drawn away from our mental orbit into the wrath of flying tweets and other snackable debris.
We need reminders to sustain our attention: sticky notes, to-do lists, meditations, and positive mantras. As Simon Critchley writes in his 2015 Memory Theatre novel:
Memory is repetition. Sure. But it is repetition with a difference. It is not recitation. It is repetition that creates a felt variation in the way things appear. Repetition is what makes possible novelty. This is what Mark E. Smith meant. Memory needs to be imagintion. (Location 684)
There's no sticktoitiveness without a magnetic force staged to prompt us along. We must surround ourselves with priorities and push.