Moosejaw X-Ray App

Moosejaw X-Ray App from Gary Wohlfeill on Vimeo.

Simple and provocative augmented reality app from outerwear company Moosejaw.

According to Mashable, it boosted sales 37% over prior year.

Augmented reality adds a cool engagement layer to physical product, leading to longer attention and ultimately more purchases.

But what happens when you want to scan a digital magazine or catalog using augmented reality?  Made you think.

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By Wells Baum

Wells Baum is a daily blogger who writes about Life & Arts. He's also the author of and four books.