Variety works and keeps customers coming back only if the base is good, the choices are aplenty and equal in taste, and the experience is memorable.
This is the case for Valencia, a small Venezuelan restaurant in Norwalk, CT.
They’ve mastered the art of the empanada, offering endless choices of fill ins including my favorites queso with chicken, guacemole, or melon. You can even make a chocolate-banana empanada.
The prices per empanada are $2 – $4, enough to get two or maybe even three if you’re really hungry.
Valencia has mastered the product long-tail, the benefit of unlimited choice that meets any niche taste. Eating there is the food equivalent of Amazon.com, endless array of products at reasonable prices and awesome and swift customer service you don’t forget.
Had Valencia and Amazon just had one niche product, a slow customer experience, and a boring environment people would forget it and move on to find something else.
Valencia and Amazon are unique in that instead of selling less of more, they actually sell ‘more of more.’ A company can afford to expand its variety in a mass of niche desires. There’s something for everybody.