I remember a few years ago as social networks and self-publishing were taking off that the popular theory was to publish everywhere: Facebook, Twitter, Amazon, Barnes & Noble, etc.
That may have been a good strategy for then as consumers were still sporadic in their social and reading habits. But the Internet has quickly matured.
For me, cross-posting and cross-publishing is a waste of time when 80% of my social activity comes from Twitter and all my book sales come from Amazon. Indeed, FB is a huge referral driver but it’s much harder to get going if you’re a smaller brand page with no advertising dollars. It’s also worth noting that the Amazon Kindle and Kindle app have crushed Barnes and Noble e-products.
As creators and self-marketers, time may be better spent publishing to a select number of distributors while you let the crowds spread your content elsewhere. Of course, I’d like to explore Reddit more and possibly be more aggressive on Quora to flex my expertise. But those too come at the cost of time.
I now know that promoting content everywhere is a strategy that calls for inevitable burnout. Share to Google+? No way, I’m good. If I had it my way, everything would just emerge from this blog and my Twitter account would be vacant, but I just don’t have the audience yet.