I’m not one to celebrate national trends but this gif tells you all you need to know about the history of the donut.
How the pink box has persevered so long may be about more than just dollars and cents. Experts say the color triggers an emotional connection to sweetness that makes doughnuts more irresistible than they already are.
If you’re a writer and you like donuts, you may also find this Steven Pressfield quote handy.
“As you travel through life, let this be our goal: keep your eye on the donut and not on the hole.”
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