‘Native’ Is a Means to an End

Native advertising is a means to an end – engagement. At the end of the day, content is the real movement empowering advertisers to engage with consumers on their own terms. And if you’re creating interesting, trustworthy content, blending in with the walls needn’t be your first consideration. As long as the experience you’ve provided adds value for the reader, native placements can be just one amplification tactic in part of an overall content strategy.

Native advertising is still naked even if it tries to blend in. The content should be enough to speak for itself. Finding the right sponsor to support great content in an integrated way is just icing on the cake.

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By Wells Baum

Wells Baum is a daily blogger who writes about Life & Arts. He's also the author of and four books.