We eat the content the news feed feeds us. That’s why we need it to be curated towards our interests. Facebook does a good job filtering its news feed reviewing 1,500 stories a day. Twitter is trying to bubble up the most important things with the “what you missed while you’re away” feature.
The other social networks are still experimenting with their news feeds. Instagram shows you everything by most recently added. That’s why it’s important to subscribe only to the people you’re interested in. However, a few months ago Instagram showed me trending posts at the top of my feed. They’re obviously experimenting.
Pinterest is also tailoring its feed with trending content that could be relevant to users. Like Google, it serves up the most images based on recent popularity.
Meanwhile, the Snapchat news feed is a mess. If you follow more than 15 people like I do, the Stories take too long to load. Snapchat needs to fix load times if they want users to get through all the content.
Social media feeds are our daily newspapers. Like any good newspaper, they should allow for both predictability and discovery, showing people what they’ll like while also giving users new things to discover.