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Nielsen to Measure Twitter Chatter About TV Shows

Nielsen is now measuring what it calls the “unique audience” for Twitter posts about television, providing a more complete view of the phenomenon known as social TV.

Twitter drives TV viewership. However, the cable-less such as myself sometimes just watch the tweets. For example, Buzzfeed Sports does a great job in tweeting out game highlights in GIFs. That’s basically like watching a real-time version of Sports Center.

While Twitter drives eyeballs, I think in many cases it also keeps people with Twitter itself.

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By Wells Baum

Wells Baum is a daily blogger who writes about Life & Arts. He's also the author of Discvr.blog and four books.