Social media creates false urgency. It emphasizes sharing now rather than living in the moment. Let’s be honest: No one’s verifying the timeliness of your Tweet nor Instagram post. Unless it’s a real time event, your scheduling is all relative.
People ultimately judge content based on how it looks and less about its context. You can post summer pictures during the winter and vice versa. The only exception may be Twitter, where sharing an image related to a different season feels out of place. A tweet is best expressed in words.
Snapchat, however, is the platform of choice for sharing something right now without the added pressure of editing the content before publishing. If Snapchat presents reality, Instagram and Facebook present edited real life.
A snap is a short-lived timestamp. Twitter is for sharing opinions. Instagram and Facebook are for recapping stories. Whatever it is you’re trying to convey, remember that sharing gets in the way of enjoying the moment. As a rule of thumb, capture now (photo, idea, etc.) but share it later. It’s ok to take your time.
“I am a camera with its shutter open, quite passive, recording, not thinking.” – Christopher Isherwood