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Obstruction and Circumvention Vs. Free and Paid

One way to circumvent a content roadblock is to search for it on Google within 24 hours of publishing.

For example, clicking an article on financialtimes.com brings up the registration/account login screen. But Googling that same article gives you the whole article.

The Internet is all about working around hurdles to access stuff you desire.

This is why free and accessible stuff is so gratifying.  The New York Times and The Economist post articles for free.  Readers pay for delivery, packaging, and presentation.

Spotify is mostly free.  3 million subscribe to get complete, unfettered access.

Making content free and accessible is the key to converting users into long-term customers.

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By Wells Baum

Wells Baum is a daily blogger who writes about Life & Arts. He's also the author of Discvr.blog and four books.