Off Path

I gave the Path app a chance two weeks ago.

Everything is superb from a design and usability standpoint about the app.

The only drawback is the timing.

Had Path preceded Foursquare or Facebook on the mobile, it would be huge now.

True, Instagram came along late in the photo app wars and achieved mass. But it also carved a niche by supplying one editing tool really well, filters. And it debuted just as iPhone cameras got way sharper.

Path’s main problem is trying to be a holistic social networking solution. That party is long over.

Path is also extremely quiet about its slick features. It should brag a and flex a little bit, find someone to reach out to Shaq.

Right now, Path is the pretty girl in the room that doesn’t talk.

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By Wells Baum

Wells Baum is a daily blogger who writes about Life & Arts. He's also the author of and four books.