For me, Instagram resembles a modern-day bazaar — one that I visit on my phone when I have a free moment. I’ll peek at pictures while riding in an elevator or standing in line at the grocery store. A huge part of the appeal is that the goods I’m perusing are sandwiched in my Instagram feed, in between my friends’ selfies and pictures of snow-covered spots where they’ve stopped during the day. Stumbling across an unexpected and gorgeous find like a wool Aztec throw or pair of leather boots on a social app like Instagram brings with it the excitement of discovery, not unlike the titillating thrill you get when coming across a rare find at a flea market.
Instagram is both a platform to window-shop and celebrate purchases. It’s hugely powerful for inspiration and the monetization is coming.