On Instagram, a Bazaar Where You Least Expect It –

For me, Instagram resembles a modern-day bazaar — one that I visit on my phone when I have a free moment. I’ll peek at pictures while riding in an elevator or standing in line at the grocery store. A huge part of the appeal is that the goods I’m perusing are sandwiched in my Instagram feed, in between my friends’ selfies and pictures of snow-covered spots where they’ve stopped during the day. Stumbling across an unexpected and gorgeous find like a wool Aztec throw or pair of leather boots on a social app like Instagram brings with it the excitement of discovery, not unlike the titillating thrill you get when coming across a rare find at a flea market.

Instagram is both a platform to window-shop and celebrate purchases.  It’s hugely powerful for inspiration and the monetization is coming.  

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By Wells Baum

Wells Baum is a daily blogger who writes about Life & Arts. He's also the author of and four books.