ORCAA, a logo to certify organic algorithms

Her latest project ORCAA, O’Neil Risk Consulting and Algorithmic Auditing, offers services to companies that promise to maintain a more honest algorithm that unlike Facebook, doesn't sacrifice private data to maximize revenue.

“The internet is a propaganda machine,” writes author Cathy O’Neil in her book Weapons of Math Destruction where she criticizes the algorithms which have come to disrupt society and politics.

Her latest project ORCAA, O’Neil Risk Consulting and Algorithmic Auditing, offers services to companies that promise to maintain a more honest algorithm that unlike Facebook, doesn’t sacrifice private data to maximize revenue.

“People don’t really check that things are working,” she tell Fast Company. “They don’t even know how to ask the question.”

For the logo, Cathy O’Neil requested the designer Katie Falkenberg make it look “fat and fierce.” I think they just about nailed it.

Right now, the seal is a simple ring design with ORCAA’s killer whale logo and text that reads, “Algorithm audited for accuracy, bias, and fairness,” with the date. Falkenberg hopes to one day update it so it gets timestamped from the date it’s uploaded to a company’s website. Because algorithms are constantly changing, Falkenberg wants the seal to let users know when an algorithm was last certified. O’Neil says algorithms should be regularly audited–perhaps once every two years or so, depending on the complexity of the code. Falkenberg also hopes to link the seal to O’Neil’s website so users can understand exactly what it means when they see it.

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