There’s been a lot of discussion about Instagram’s new rainbow-psychedelic logo, jettisoning its skeumorphic (aka photo-realism) design. The Internet always freaks out over change. Apps may be the new logos but it’s still the design, content, and experience inside that make the app.
The guts of Instagram look better than ever. The black and white minimalist design removes all the discoloration so the images and videos pop and the interface “recedes into the background.” But issues with content persist.
While Instagram’s candied redesign makes it stand out on your mobile screen, the reality is that people are growing tired of the perfectly edited-photo. The new photography is video, real and raw clips messsaged and broadcast via Snapchat’s Live stories. Facebook Live and Periscope are trying to ride the video wave.
I can’t help but think that Instagram is having a bit of an identity crisis. Brands pursue makeovers when they feel challenged. The Instagram that once allowed you see the world through another person’s eyes is losing some of its magic.