Will Smith: “The keys to life are running and reading.”

gif via milk studios

“The keys to life are running and reading. When you're running, there's a little person that talks to you and says, “Oh I'm tired. My lung's about to pop. I'm so hurt. There's no way I can possibly continue.” You want to quit. If you learn how to defeat that person when you're running. You will how to not quit when things get hard in your life. For reading: there have been gazillions of people that have lived before all of us. There's no new problem you could have–with your parents, with school, with a bully. There's no new problem that someone hasn't already had and written about it in a book.”

— Will Smith

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Ship and Then Learn (Lessons From Music 4 Japan)

I’ve learned a few things from shipping my first product, Music 4 Japan.

1.  You have to make people care.  Getting people’s attention is the hardest thing of all.

2.  Adding more content to an existing package does not make it more valuable.  I’m at nearly 60 tracks now and not seeing any increase in sales volume.  Less is more?

3.  No one wants to hang your flyer unless it’s a relevant event.  Even then, there’s no guarantee.

4.  Some people are more generous than others.  Make sure to include donation options higher than the standard price.

5.  Build a scannable, presentable website with a clear buy button.  A solid checkout flow is also key, the less clicks the better.

6.  Use social networks as a way to reach new audience but don’t abuse them.  Over-marketing can get you ignored.

7.  Don’t lose hope, keep pushing.  One day can bring 5 orders, the next day you may see 0.

8.  Gift the product to a friend or key social influencer and hopefully that person buys more or gives you a retweet or shoutout.

9.  If you can’t get your mom to care and spread the word, then you’ve got a major marketing problem.

10. Have a stage 2 marketing plan weeks after the release.  This is where I’m at now.

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Which Country Owns Mobile and TV Technology?

I remember travelling to Hong Kong when I was fourteen and being amazed by its technology, malls full of flat screen TVs that the United States hadn’t yet seen.

Same goes for Europe.  I went to London, Paris, Amsterdam, and Munich and everyone had a cool looking phone.

My roomate from Turkey sophomore year of college would bring home stylish phones that seemed to be more advanced than a regular cell phone.

And then the technology traversed continents.

Thanks to Apple, the United States now owns mobile technology.  The iPhone sparked a revolution because it was the first true phone to connect people to the Internet without having to log in through a browser.

Meanwhile, no company really owns the television space.  The television is still in development in terms of Internet connectedness.  And Apple is in that game as well.

Now that US firms are competitive in technology Americans get to test the cool gadgets first, instead of the other way around.

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App Texting

3G needs to speed up.

I don’t want to use SMS to text anymore.  I want to use apps, like the Kik app.

The other night my brother was picking up Chinese food and I was waiting for him around the corner in the car.  You couldn’t park in front.

When he was done, he texted me to pull around and pick him up.  That text could have easily been an in-app text had the Kik app been able to open up quicker.

Plain and simple, the 3G network is slow.  Free app texting is to replace SMS but only if this so called ubiquitous Internet gets chugging.

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Social Media Aggregating Platforms

I never saw the value of these social media aggregating platforms.

Tweetdeck is a sloppy mess.  You can have your Twitter, Facebook, and any other RSS feed watchable all at the same time.

However, I can see how Tweetdeck comes handy if you’re a big business and millions of people are talking about your company online.  You need to have the ability to retweet and respond fast.

But for me, simply logging into Twitter or Facebook is sufficient at this time.

The easiest way to search buzz about you in the web is to simply use Google and explore your key term, like “Music4Japan” and have it pull up real time Twitter feeds, blog and forum results, and obviously search results which is king.

I hope the day arrives when I have to use a platform like Tweetdeck.  But I’m just haven’t had a project or a blog with maximum volume.

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Voice Recorder

I just downloaded a voice recorder app on my iPhone.

I’ve been reading lately that some of the best ideas we have come on the road, when we don’t have access to a nearby pencil or pen.

There’s been countless times when I’ve had an idea for a business idea or blog post that I simply forgot minutes later because I had no record of it.

So, starting today I’m going to try and record my brain farts.

Wish me luck!

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