Screen Hopping, The Endless Itch For Attention

The remote control and mobile phone have turned us into bored content hunters. We flip channels and websites hoping to find something that excites us.

Such rapid hopping makes another person crazy. Indecision creates frustration.

There's simply too much choice on TV and the Web. Without a plan we scan content until we stumble upon something that grabs our attention. The final destination may be sports, music, movies, or the news.

The TV and second screen can compete for attention or be complimentary. Just last night I watched US play Brazil while keeping an eye on game sentiment on Twitter. Other times I'll use the TV simply as background noise and the mobile or desktop screen as my primary focus.

Whether it's one screen or two, browsing the TV or the Internet from our coach is an inescapable process. There's too much content clutter that to our advantage/disadvantage can be viewed quickly.

Sometimes turning everything off to be happy is the only choice.

Apple Should Facilitate Social, Not Build It

Tim Cook hit it right on the head last night in his comments on Ping.

We tried Ping, and the customer voted. (link)

Ping was meant to be Spotify but it was stuck to downloads and actionable-click sharing. Conversely, Spotify streams and shares music playlists seamlessly.

Apple should let Ping fade even if iTunes all of a sudden becomes part of Facebook's frictionless sharing timeline and adopts the all access streaming model.

Apple simply doesn't build social networks but it optimizes its operating system for easy social interaction. Cook hinted at a greater Facebook partnership in the iOS.

Facebook has hundreds of millions of customers. So, anyone that has an iPhone or iPad, we want them to have the best experience with Facebook on those platforms. (link)

Deeper Facebook integration into the iOS puts pressure on Facebook to differentiate its phone.

Besides Facebook, Cook didn't give anything new away in his interview except the improved version of Siri. Undoubtedly, Siri will make it easier for customers to engage in social.

We can do anything

What we have to remember is that we can still do anything. We can change our minds. We can start over. Get a post-bac or try writing for the first time. The notion that it's too late to do anything is comical. It's hilarious. We're graduating college. We're so young. We can't, we MUST not lose this sense of possibility because in the end, it's all we have.

A Yale graduate's last essay.

China turns its firewall into a points system

China is now running its microblogs on a point structure, rewarding points to good sentiment about the state and decreasing points for state criticism. Zero points equals a dead account.

By controlling the Internet, China is creating the type of closed environment that will lead to a rise in modern Chinese Muckrakers. And Ai Weiwei will be the face of the movement.

When Twitter broke a censorship deal with the Chinese government this January Weiwei responded “If Twitter Censors I'll Leave.”

Just yesterday a Chinese man killed himself to protest his son's death in Tiananmen Square while the former mayor of Beijing denied responsibility for the massacre.

China now has 1 billion mobile users, double than the US and Japan combined.  In the age of hackers and IP workarounds, dissent seems uncontrollable.

Undoubtedly, the Chinese people will get louder with China's policy of Internet containment.

Is the Facebook Phone Really Worth The Time and Effort?

The Facebook phone make sense.

Facebook is a social ecosystem layered in with an app store, games, calendar, and a built in camera. It could push out an operating system today.

But it's hardware that's Facebook's biggest challenge.

Just take a look at Amazon's attempt to create a tablet. The Kindle Fire is no match for the iPad, minus the size and Apple is fixing that.

Building a phone is hard work with thousands of variables.

“You change the smallest thing on a smartphone and you can completely change how all the antennas work. You don’t learn this unless you’ve been doing it for a while.” (link)

Facebook doesn't have any cellular product experience.  This is like Apple trying to turn Ping into a viable social network.  Stick to what you do best.

Zuckerberg has to ask himself if the mobile phone is really worth Facebook's time and effort.