I saw Kiip CEO Brian Wong speak this week at the iCitizen conference.
He spoke about the humanization of technology. At the end of the day, the customer just wants to be rewarded with points for participation. Some people care more about gathering points than getting a discount.
To Gary Vaynerchuk’s point (no pun intended), we are in a Thank You Economy and points are just another way of saying ‘thank you’ even if the points amount to nothing.
We can now win instantly in the digital world and share reward notifications with our friends via Facebook, Twitter, and email. The gamification of shopping, tying consumers from their mobile to the store, represents the shift into social commerce.