The dust has settled. Certain social areas are owned.
- Foursquare owns check ins.
- Instagram owns photos.
- Twitter owns mobile communication/sharing.
- Facebook owns all the above and more, as a content dump, primary for some.
At one point each of these networks tried to emulate the other. Facebook pushed ‘Places’ and capitulated. Facebook recently introduced filters that nobody uses. Twitter is also pushing its own filters, a risible threat to Instagram.
We can be certain now that some social networks have primacy in their respective areas of expertise.
Permanence is ultimately better for the users. Island hopping between different apps that do the same thing leads to inconsistent publication and a bored fan base. Better to fish where the fish are and produce captivating content.