One of Pinterest’s key advantages is that it doesn’t need to “internationalize” with various languages. The pictures can spread naturally.
— Semil (@semil) May 17, 2012
Images are languageless.
With its masonry layout Pinterest turns images into stories. The layout of the board is just as important as the images in it.
Pinterest will expand outside the US faster than Instagram mainly because it’s less focused on original content and more focused on curation and sharing. The “Pin it” button also feels like a piece the web browsing experience, as does Twitter on mobile.
Pinterest still needs some mobile work. Right now an image pinned on the mobile browser redirects you to its app where it’s difficult to pin and credit the source. All editing occurs on the desktop.
The Internet is a pinnable copy-paste machine. And the world could be Pinterest oyster.
Sit back and watch it grow.