Life & Philosophy Poetry

Planning x Impulse

Planning x ImpulseSet the stage,

Tease the product before it launches,

Produce a vicarious experience of ownership,

Let the customer plan its acquisition,

And then when it hits stores,

Astonish the planners again with new images, suasion, and a link.

The customer engages in two periods: a planned stage and an impulse stage.

The marketer’s job is to drive anticipation throughout, from awareness to conversion.

“Shop now!”

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By Wells Baum

Wells Baum is a daily blogger who writes about Life & Arts. He's also the author of and four books.