QR campaigns are rarely successful. You have to point and shoot at an ugly looking barcode and the unlocked content is typically boring.
That's until you add music to the image.
We needed an interface that allowed us to have a bridge between the real world and the reactive ambience that we wanted. – Nuno Serrão
All museums should augment pictures with a soundtrack. Sound is the real stickiness, especially for QR codes.
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