When we look back at Facebook we’ll have to congratulate it for opening up interest based networks that were reserved for early adopters and niche interests.
Now the only way for startups to scale quickly is to enable sharing activity to Facebook. But not everyone likes this strategy, especially the users.
As soon as Instagram sold out its most passionate users went nuts. How could something so cool, creative, and expressive sell to a behemoth? The same thing almost happened to Foursquare in 2010 and most likely will happen to Pinterest if it keeps it’s pace.
But the main reason people dislike Facebook absorption is mass. Networks like Instagram and Quora were public networks without feeling public. One could post content ‘anonymously’ and grow a tribe outside his or her friends.
As soon as Facebook intervenes users get disturbed. Don’t users want to grow their follower base with the inclusion of Facebook friends? Not really.
As a network, scale is the priority. As a user, niche expression and the feeling of uniqueness are priorities.
The user friction between mass and special interest networks is still overhyped. The best products get recognized and swallowed. And the users keep using.