Purely as a salesman, Jobs had a remarkable gift for demonstrating the usefulness of his products and for persuading people of the rightness of his vision. No CEO has been able to captivate an audience or speak directly to his customers the way Jobs did. He developed an almost messianic following and used religious language to describe his products. They were “transformative” and “miraculous”. His ads encouraged people to “think different” and yet the mobs of people in Apple stores suggest consumerist conformity. He embodied many of the contradictions and complexities of 21st century capitalism, a Zen materialist, a vegan bully, a spiritual capitalist.

— The Art of the Sale (via semilshah)
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