Not many people use Tumblr but the people who do, love it. They love it because it’s a platform for creators.
Tumblr encourages its users to discover, produce, and remix content. That kind of participation is unlike Facebook and Twitter, where most users just scan the content.
The 90-9-1 rule of social media says that 90% of people consume the feeds, 9% curate them (e.g. like, retweet), and 1% of users create content.
Tumblr users are the 1%, the Internet’s power users. They’re the makers and advocates of expression, encouraging each other along the way.
It’s not surprising that Tumblr is driving Internet culture. Nobody can forget the conversation around the color of the dress.
A Tumblr page is personal property. It’s the collection of posters you’d hang in your bedroom posters, a scrapbook of things that define you. Tumblr is the Myspace that succeeded.
Neither Facebook nor Twitter allows for such personalization. Profile pages are standardized to look and feel the same.
Tumblr is a blog built on top of a social network. Perhaps that’s Tumblr’s unique advantage, a place to call home while expressing yourself in public.