“Brands are going to have let go of creative control. Advertising and marketing people are going to have come to terms with the fact that people telling stories successfully on the Internet have a better understanding of the platforms. Right now it’s like having a person that’s an expert on ovens work on a microwave. It will have to change.” – Foster Huntington, Van Life
People want to hear from people. Less push, more pull. Outsource the voice.