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Reversible Products

  • Smartphone = iPhone
  • Coffee = Starbucks
  • Search = Google
  • Photograph = Instagram
  • Soda = Coke

Brands and items are fungible. One can be used for the other and people will know what you’re talking about.

Just don’t be upset when they hand you a Galaxy, Peet’s, Bing, Flickr, or a Pepsi. That’s probably a sign that the brand has lost its mojo.

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By Wells Baum

Wells Baum is a daily blogger who writes about Life & Arts. He's also the author of Discvr.blog and four books.