There’s always dissidence between what people say and what they actually do.

  • People said they’d leave Facebook, Twitter, and Instagram after they introduced ads. Usage on all 3 platforms grew.
  • After the Broncos lost the Super Bowl, some Broncos fans proclaimed that they’d never watch their team play again. After a week of sorrow, Broncos fans were pumped for the new season.
  • People said they’d move to Canada if Bush was elected. They stayed and now they just rip Obama.

The list goes on…

What people say initially is a gut reaction to change, especially if it’s intended to turn them into an advertiser.

But quitting forever rarely happens. The content is just too damn good.

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By Wells Baum

Wells Baum is a daily blogger who writes about Life & Arts. He's also the author of and four books.