A tweet usually goes like this:
“Hey, I just read this great article and watched this captivating YouTube video and now you must see them too.” Tweet.
Your Tweet may even include a key quote or highlight from that piece of content. Same difference.
But unless you’re an influencer, the tweet is topical (based on a trending hashtag) or contextually relevant to your audience, no one is going to click the link. And that’s where provocative copy comes in.
The tweet has to have an engaging headline in order to get people to click. Naturally, this leads to a lot of link bait to shitty articles. Avid Twitter users know when to click and when to ignore certain Tweets. Link bait often leads to unfollows.
Twitter users are more wary than ever before of their streams. The perpetual influx of noise means they are judicious with the Tweets they actually engage with.
There’s nothing wrong in sharing something you think others would also find interesting. But do it because it’ll help shape their perspective, not to show off that you just completed your one article for the day. Try to share only the good stuff.