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Selling without selling

via giphy

Hear. Like. Buy.

See. Like. Buy.

Taste. Like. Buy.

No one buys anything without first feeling a tug of emotion or a tug at the taste buds.

Liking signals intent

Now, the customer is just a click away from checking out. Remove the bells and whistles.

The customer journey starts with a good story, a relationship, and the upshot: a conversion.

The entire sales funnel is an experience across various touch points. The marketing, selling without selling, precedes the sales.

Retail is a game of suasion.

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By Wells Baum

Wells Baum is a daily blogger who writes about Life & Arts. He's also the author of Discvr.blog and four books.