“The only bad part is that I can’t take my canvas of art away with me. Eventually it fades away. It goes with the breeze.” – Skywriter Greg Stinis
Like Snapchat, a skywriter’s message disappears, lost in the windy sky. But its ephemerality is also what makes the plane’s messages so special.
You have to photograph the message to save it like you would a screenshot on Snapchat because the writing won’t be there forever.
For skywriting, the medium is the message. It forces you to look up in an age where people spend most of their time looking down at their phones.