There are three ways to “like” something on social networks:
- Double tap: Faster way to like content on mobile across Instagram and Tumblr.
- Like Button: Traditional way to like something made famous by Facebook. Requires pushing a Like button. Twitter’s version of the Like button is “Favorite.”
- Share: Also known as Retweet or Reblog. Sharing credits the source but the content appears on your profile/page to make it feel like it’s yours.
For one, design dictates likes. The double tap just makes it easier to like stuff in the feed. But making it more convenient to like something undermines its meaning.
You may end up liking something just because of the rapidity of motion, what I call “like flow.” Did you really like the piece of content or did you just lose self-control to mindless habit?
Sometimes second guessing a piece of content is a truer way to assess whether something is worth liking or not.
Like habits pre-determine what content you get shown in the feed, at least in Facebook’s world. Therefore, use the like button with more caution. Like more selectively; make that piece of content really earn it.