Coffee smells good, as does the smell outside a bread factory. Some say Abercombie and Fitch stores smell good too.
Something about smell makes us want to consume. But when we give in to the purchase we realize that it’s not as good as it smelled.
The coffee actually tastes bitter, the bread is just bread, and we want to return that cotton t-shirt.
Eighty per cent of what we think of taste actually reaches us through smell. – (link)
Just because something smells good or has a good headline or claims to performs well, we should always second-guess ourselves based on the actual quality of the content. Of course, for some things we don’t know until we try. Those chocolate cookies actually tastes better than they smell.