Snapchat is an enabler. It wants to be the default camera that allows you to live-steam selected parts of your life. It’s the same phenomena that Fred Wilson blogged about years ago when he said kids used Instagram as the chosen camera app to take and share photos.
But people are also using Snapchat’s arsenal of creative tools to create content that gets shared elsewhere.
You’ve probably seen those crazy face filters and Snapchat text on photos posted to Instagram and Twitter. There are Snapchat videos on YouTube as well.
Snapchat is amassing a huge digital library. While initially a private and ephemeral social sharing network, Snapchat recently updated its terms so it can keep your photos and recast them as it wishes.
Snapchat is a social networking snake, protecting against third party apps that import content into its own app while allowing its users to reshare its content on other more public-sharing networks. Snapchat’s long-term growth rides on the promotion of other networks.
One of the main challenges confronting Snapchat in addition to its clunky UI is its recording quality. Snapchat records content at a compressed quality to generate faster viewing which means the Snapchat content you reshare on other networks looks poor too.
Blurry photos and videos will hurt Snapchat in the long run, especially if it it wants to serve as the default camera app. Right now it’s still just fun to use.