Social networking is sugar for the brain. Likes and comments are designed to keep you coming back and glued to the screen.
I used to blame Twitter for wasting my time but now I think it’s actually Instagram. The Instagram heart pops up like a slot machine every time you open it. There’s no option to disable those notifications.
The success of WhatsApp and Facebook Messenger show that social networking is shifting to direct messaging apps. But the public nature of social networking will continue to thrive because everyone wants to be a quasi-celebrity.
Given that the social platforms are designed to be addictive, how do we become more mindful of our use? I’m the first to admit that some weekends I’ve done nothing but refreshed the feeds just to see if I got another like, comment, or new follow. It’s easy to get hooked on the accumlation of dopamine.
Everything in moderation.