They are not social media superstars. They are just superstars. Bieber went on YouTube to pop star. No one calls him a social media star.
“This generation was born with screens all around them. Performing live, and being live, is completely natural to them.” – Adi Sideman, YouNow’s founder and chief executive
If you can broadcast from your phone, half of the work is done. No need for a camera or crew. It is all about your story, your content. The audience just wants to see your face and interact with you.
So when do you know when you are beyond superstar? Probably when you become unreachable and are too busy to communicate with your fans.
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