SoundCloud’s Storywheel Is One Way To Make Sound Bigger Than Video

A couple days ago I wrote that Youtube’s hour per minute upload stats essentially squashed Alex Ljung’s “sound will be bigger than video” prediction.

That’s until I saw SoundCloud’s latest Lab’s creation called Storywheel.

Storywheel integrates SoundCloud and Instagram, allowing users to tell a story through photos.

Here’s my first attempt:

Now the facts.


  • Photos are more engaging pieces of content than video.
  • Photos tell a thousand words and take no more than three seconds to like.
  • Video still requires attention and is stuck in the weird world of flash and HTML 5.
  • Most Internet videos you’re willing to watch are professionally made.  Most amateur videos go unseen unless they’re viral or shared by someone in your social network.


  • Siri
  • Siri
  • Siri
  • Siri

Electronic devices will be voice controlled in a couple years.  People will get used to talking again.

The reemergence of sound plus the ever growing popularity of filtered photos creates a whole new space for audience engagement.

After all, isn’t video just a fast aggregation of photos and sound?

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By Wells Baum

Wells Baum is a daily blogger who writes about Life & Arts. He's also the author of and four books.