A fresh site, a new business…
Spamming the world to announce that you have arrived is ok at the start. After all, most social networking sites are free so you might as well try to make a big splash.
But are you ready? Do you have the product and inventory to back it up?
The problem with launching a new business isn’t the product. The challenge in starting anything new is sustaining your enthusiasm for it. You don’t want to burn out or lose your vocal chords in the first couple weeks.
Do you believe in what you’re selling?
If you know you’ve got a good product that others will enjoy, keep the faith. Play the long game.