It used to be that everything you did on social networks showed up in your Facebook newsfeed, including
- the most recent song you played on Spotify and SoundCloud
- where you checked in on Foursquare
- what you just read on Flipbowrd
- what you just pinned on Pinterest
- the image you just liked on Instagram
The whole idea of frictionless sharing was big brotherish to begin with and then we accepted it as a natural progression in social networking. But shit got weird. People shared things they didn’t want their friends to know anything about or their kids just to listened to. Do you actually like Britney Spears or was that a mistaken click?
Frictionless sharing was fraught with embarrassment. While it still exists, most prominently in the Facebook homepage ticker (on desktop), Facebook has done a way with broadcasting it front and center in the newsfeed. Facebook had tweak it; most people don’t know how to turn off automatic sharing, which is in an app’s setting and not in Facebook’s.
If you really want to share content today, you have to do so willingly. Permission rests at your fingertips. But even that’s a problem for most people who happily share everything.