My parents grew up in the era of ownership. They bought a house, the car, the whole bit. The government wanted them to live the American Dream.
Today, we’re seeing a dramatic shift from owning to borrowing material things. This is mostly a corollary of a moribund economy. But it also draws a huge influence from the Internet, especially for Generation Y.
The Internet taught us that we don’t need to own things, we can just stream or pay for things as needed. We don’t just buy to buy new products; we actually assess their durability first.
Cars fall under the streaming mentality. More people, especially those in the cities, are just borrowing and sharing cars and bikes when they actually need them.
Streaming makes us more efficient users, both on the Internet and in the physical world. Only use what you need.