Sunday Social Roundup

  1.  YouTube stars are the new Hollywood.  They’ve got millions of subscribers and crying fans.  All because these YouTubers decided to record themselves having fun or teaching what they love.  It’s a DIY world.  

  2.  All social networks seem to be unbundling their apps to do niche things. Foursquare spun off check-ins in its new Swarm app.  LinkedIn has an app dedicated to job search.  Facebook just forced all it’s users this week to download the Messenger app.  I’m not so sure this is a winning strategy.  

  3.  Posit: Getting replaced by ‘Facebook Places’ in Instagram’s geo-tag was the beginning of the end for Foursquare.  There’s just no way Foursquare can last, unless it sells all that valuable check-in data to another company.  

  4. Pinterest launched a direct messenger tool in its platform.  It’s less about chat than it is about speaking through aspirational images.  It’s already much better than Twitter’s DM service.

    + Here’s a graph showing that Internet users prefer to share privately much more than publicly. Vehicles for sharing real life outperform our publicly edited shared lives. Dark social wins.

  5.  Social media is not about shopping just yet. Would you like to buy something while socializing in a bar?  Nonetheless, Twitter seems to think it can make social shopping happen.

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By Wells Baum

Wells Baum is a daily blogger who writes about Life & Arts. He's also the author of and four books.