There are two groups of people. Those that work just to sustain life, to eat, to provide, and to entertain. Then there’s people that work to leave an imprint on the world and still do all the above.
Life basically offers the choice of being a cog or an artist.
The cog makes valuable contributions to work, society, family, but doesn’t leave anything remarkable behind them for people to remember. The artist molds permanence beyond death through expression and risk.
For the artist, the moment is just too important. Even though they could make stuff forever, their timing is limited.
“I don’t want to achieve immortality through my work. I want to achieve it by not dying.” —Woody Allen
Art endures whether or not that’s enough incentive to create.