Categories
Culture Politics & Society

Consuming valueless info

Image of eyeball in neck, neat graphic art from giphy

The tabloids will always outsell good books because people like valueless info. 

Instead of chasing the interesting, our eyeballs fall into the hands of attention merchants who monetize our dopamine-obsessed heads with precision drone strikes. We sell our souls to click on ads

The outcome of a Brave New World is short-attention spans and foolish entertainment. Even in a environment of niches, all this consumption amounts to an escape from the self. Variable rewards increase the appetite for more and deplete the things that matter. 

We need new ideas and different ways of doing things.  Otherwise, we are lost ships sailing to beliefs of nothing. 

gif by tessieng

The Recommender

If you're an artist, photographer, writer, etc., I highly recommend creating your own blog and publishing something new every day (read my post on how to set up a FREE blog on Wordpress).

Categories
Uncategorized

There’s never been a better time to work in advertising

Technology has created a space that, ironically, has made us more human. Online we see more, know more, have more friends, like more things and know more about what’s going on in more places around the world.

Technology has meant that the truth is readily available to anyone who might care to find it. So the flim-flam that we used to peddle to people in the name of marketing doesn’t stand up any more. People can easily get to the real story about a brand or product with two clicks of a mouse.

Even if you read a lot a decade ago, the only way to really learn about another place or person was to travel or meet them face to face. Now you can gather a lot of information about a place and person through the Internet, seeing pictures, conversing with locals, and watching events on YouTube, Instagram as they just happen.

The world is interconnected. We’re all living in each other’s shoes. Every problem is potentially a global one.

The Recommender

If you're an artist, photographer, writer, etc., I highly recommend creating your own blog and publishing something new every day (read my post on how to set up a FREE blog on Wordpress).

Categories
Uncategorized

I wish you could recast and reshape online advertising like you can outdoor advertising. Those Facebook ads, pre-rolls, and pop-ups are so invasive yet the only you can do is click out or steer your eyes away.
I wish you could recast and reshape online advertising like you can outdoor advertising. Those Facebook ads, pre-rolls, and pop-ups are so invasive yet the only you can do is click out or steer your eyes away.

The Recommender

If you're an artist, photographer, writer, etc., I highly recommend creating your own blog and publishing something new every day (read my post on how to set up a FREE blog on Wordpress).

Categories
Uncategorized

One Stat that Explains Why Instagram Is Adding Ads

there’s one new statistic from the Pew Research Center’s Internet and American Life Project that helps explain why Instagram is finally monetizing: Nearly one in every five American adult cellphone owners uses the app (18%).

Selfies.

The Recommender

If you're an artist, photographer, writer, etc., I highly recommend creating your own blog and publishing something new every day (read my post on how to set up a FREE blog on Wordpress).

Categories
Uncategorized

Instagram’s $720 Million Print Button

In his view, printing alone—of items such as canvases, postcards, or photo books—would be a massive business, even if it were outsourced to companies like CanvasPop or Shutterfly. If Instagram introduced a print button in its app, Salamunovic estimates that even if the service saw only a 1% conversation rate, with an average monthly transaction of $40, the company could help to generate $60 million a month, or $720 million a year.

A much better user experience than photo filtered ads.  Alternatively, Instagram could allow brands to create filters like VSCO does

The Recommender

If you're an artist, photographer, writer, etc., I highly recommend creating your own blog and publishing something new every day (read my post on how to set up a FREE blog on Wordpress).

Categories
Uncategorized

Advertising and the End of Instagram’s Sincerity

People connect to Instagram and its content, and love it because, as Paul Ford put it, it is sincere. But there’s nothing less sincere than an ad.

Yet despite the insincerity and our complaints we’ll still use the app, like we do Facebook, Twitter, and YouTube which have had add for years.

We can get used to anything but we’ll still hold a grudge, happy to jump ship to a new and emerging ad-less networks.

The Recommender

If you're an artist, photographer, writer, etc., I highly recommend creating your own blog and publishing something new every day (read my post on how to set up a FREE blog on Wordpress).