Categories
Uncategorized

People don’t want to look at advertising. People want to get entertained intellectually.

RIP Tony Palladino. He designed the font “Psycho.”

Categories
Uncategorized
TV audience still has twice the number of online video viewers in the US.
TV audience still has twice the number of online video viewers in the US.
Categories
Uncategorized

Google Plus You Equals $$$$

You’re just logged into some bullshit while browsing the Internet. This next part, however: “… and gives Google that common understanding of who you are.” Now we’re chewing on something a bit meatier—as in, an admission from Google Inc. that Plus mostly exists to gives the company a better “understanding” of you.

The G+ network is merely an excuse to gather more data about you. No utility whatsoever. We. Are. Ads.

Categories
Uncategorized

Saying-Doing

There’s always dissidence between what people say and what they actually do.

  • People said they’d leave Facebook, Twitter, and Instagram after they introduced ads. Usage on all 3 platforms grew.
  • After the Broncos lost the Super Bowl, some Broncos fans proclaimed that they’d never watch their team play again. After a week of sorrow, Broncos fans were pumped for the new season.
  • People said they’d move to Canada if Bush was elected. They stayed and now they just rip Obama.

The list goes on…

What people say initially is a gut reaction to change, especially if it’s intended to turn them into an advertiser.

But quitting forever rarely happens. The content is just too damn good.

Categories
Uncategorized

There’s never been a better time to work in advertising

Technology has created a space that, ironically, has made us more human. Online we see more, know more, have more friends, like more things and know more about what’s going on in more places around the world.

Technology has meant that the truth is readily available to anyone who might care to find it. So the flim-flam that we used to peddle to people in the name of marketing doesn’t stand up any more. People can easily get to the real story about a brand or product with two clicks of a mouse.

Even if you read a lot a decade ago, the only way to really learn about another place or person was to travel or meet them face to face. Now you can gather a lot of information about a place and person through the Internet, seeing pictures, conversing with locals, and watching events on YouTube, Instagram as they just happen.

The world is interconnected. We’re all living in each other’s shoes. Every problem is potentially a global one.

Categories
Culture Tech

Ambient Advertising

Today:

  • What clothes are you wearing?
  • What devices are you carrying with you?
  • What car are you driving?
  • What links are you sharing on your social networks?

Whether you realize or not, you’re advertising product wherever you go. Some of it is deliberate: you’re signaling to others that wear a snazzy brand or drive an expensive car. But most of what your showcasing is unintentional. You’re just using the product because of its utility, not necessarily because you want it to be seen.

For instance, you may not love Amazon but that Kindle logo is displaying on the reverse side of the device. You may be indifferent about your car but you’re advertising the model and you’re probably also advertising the dealership where you got it from on the license plate.

Advertisers will try to sticky their brand logo on you and your stuff wherever you are. You’re a walking and talking ad and there’s not really much you can do about it.