Taste at first sight 👁👀👁

“The first taste is always with your eyes.” Everything is contrived, from the glowing burger buns, fresh lettuce and tomatoes, to the juicy fresh meat. Video takes food advertising even further, making it come alive from its static state. Table top advertising or food marketing is no different than any other product marketing: the illusion […]

Faulty Impressions

Today is Black Friday, which means a lot of retailers are going to be counting impressions. What are impressions? Impressions are the number of times your content loads on a web page (e.g. in the newsfeed on Facebook) or the number of times your store gets seen, presumably by everyone who walks by. Impressions are […]